The gym for people who don't like gyms
No ego. No intimidation. No nonsense. Just expert coaching, a proper community, and training that actually sticks.If you've ever felt out of place in a gym, you're not alone
Most gyms aren't built for "normal people". They're built for people who already love training, who thrive on competition, and who feel at home surrounded by mirrors and egos.
If that's not you - if you want to get fitter and stronger without the intimidation, the extremes, or the judgement - welcome. You've found your place.
Prefer to email the team? Click here
We do fitness differently
Small group coaching
You'll never be just another face in a packed class. Our sessions are capped at small numbers so you get proper coaching, individual attention, and programmes tailored to where you are right now.
Built for real people
We work with busy professionals and parents who want to feel stronger, move better, and build habits that fit around life - not take it over. No 5am starts or meal prep obsessions required.
A community
98% of our members stay with us year after year. Not because we guilt them into it, but because they've found a place where they feel welcome, supported, and genuinely enjoy training.
A Proven Coaching System
You’re not just booking sessions. You’re following a structured plan built around your goals, recovery, and long-term progress, reviewed and adjusted as you improve.
Why Misfit exists
In 2010, I lost over 7 stone. I did it without loving the gym, without fitting into fitness culture, and without feeling like I belonged in that world.
Most gyms felt intimidating. Most personal trainers didn't get me. And the industry itself seemed built for people who were already fit, not people like me who were just trying to figure it out.
So in 2015, I became a PT. And in 2022, I built Misfit, the gym I wish had existed back then.
We exist for people who've been put off by the fitness industry. People who want expert guidance without the ego. People who want to build strength and confidence in a space that actually feels welcoming.
If that sounds like you, let's talk.
– Sam George, Founder
Personal Trainer of the Year 2019
How It Works
1. Book a free consultation
We'll talk about where you are now, what you want to achieve, and whether Misfit is right for you. No pressure, no hard sell.
2. Choose your starting point
Whether you're new to training and starting with our 6-Week Kickstarter, ready for Be a Misfit in 21 Days, or looking at small group PT or classes, we’ll recommend the best option based on your goals and experience level.
3. Start training
You'll be welcomed into a small group with expert coaching, clear structure, and support every step of the way.
What they say
I am so impressed with Misfit. I joined in November, extremely unfit and out of the habit of doing any exercise. Sam and the team were super inclusive, the group PT got me to build a habit and actually enjoy exercising (hard yards for me!). I'm really glad I found them, the team are the right amount of challenge and support - pushing me beyond what I think I'm capable of in a super supportive way. Would 100% recommend!! - Nat
The team at misfits are fantastic! They are all incredibly knowledgeable and brilliant at what they do. If you want a welcoming gym with a great sense of community, brilliant coaches and a constantly varied set of programming this is the place. They have helped me get stronger, work through injuries and find new ways of enjoying my training and working out. I cannot recommend them enough! Five stars from me!! - Hannah
Services
Built Differently Coaching
This isn’t just sessions, it’s structured coaching built around you.
You’ll train inside our six-pillar system, follow a personal blueprint, and have your progress reviewed and adjusted every quarter, with recovery built in. From £185/month.
Fitness & Wellness Classes
Train inside our strength, engine and mobility sessions with full flexibility. No pressure to keep up. No ego.
Perfect for experienced members who want great programming without the structured reviews and coaching layer. From £99/month.
New to Misfit? Start here
A structured introduction to training at Misfit. Small groups, simple nutrition guidance, and accountability to help you build confidence and consistency.
Both give you structure, direction, and a clear starting point inside the system.
FAQs
Do I need to be fit before I start?
Not at all. Most of our members start with little to no fitness background. We meet you where you are and build from there.
Is Misfit suitable for beginners?
Absolutely. We specialise in working with people who are new to training or returning after time away. Everything is coached, scalable, and designed to build your confidence.
What's the difference between your group PT and regular gym classes?
Our groups are deliberately small, a maximum of 12 people per session and typically 4-6 for PT, so you receive individual coaching and programmes tailored to you, not a one-size-fits-all approach.
Will I get individual attention in a group setting?
Yes. Small group sizes mean our coaches can watch your technique, adjust your programme, and give you the support you need.
What if I'm nervous or don't feel confident?
That's exactly who we built Misfit for. We create an environment where you can ask questions, take things at your own pace, and feel genuinely supported.
How do I get started?
Book a free consultation. We'll have a chat about your goals, answer your questions, and help you decide if Misfit is right for you.
Send us a message and one of the Misfit team will get back to you shortly.
Unit 14
Ravenswood Industrial Estate
Walthamstow
London
E17 9HQ